Almighty Press


July 16, 2006
The Graying of the Record Store

by Alex Williams

SO this is an evening rush?

On a recent Monday, six people — soon enough four, then two — were browsing the bins of compact discs at Norman’s Sound and Vision, a music store on Cooper Square in Manhattan, around 6 p.m., a time that once constituted the daily rush hour. A decade ago, the number of shoppers might have been 20 or 30, said Norman Isaacs, the owner. Six people? He would have had that many working in the store.

“I used to make more in a day than I probably make in a week now,” said the shaven-headed Mr. Isaacs, 59, whose largely empty aisles brimming with punk, jazz, Latin music, and lots and lots of classic rock have left him, many afternoons, looking like a rock ’n’ roll version of the Maytag repairman. Just as troubling to Mr. Isaacs is the age of his clientele.

“It’s much grayer,” he said mournfully.

The neighborhood record store was once a clubhouse for teenagers, a place to escape parents, burn allowances and absorb the latest trends in fashion as well as music. But these days it is fast becoming a temple of nostalgia for shoppers old enough to remember “Frampton Comes Alive!’’

In the era of iTunes and MySpace, the customer base that still thinks of recorded music as a physical commodity (that is, a CD), as opposed to a digital file to be downloaded, is shrinking and aging, further imperiling record stores already under pressure from mass-market discounters like Best Buy and Wal-Mart.

The bite that downloading has taken out of CD sales is well known — the compact disc market fell about 25 percent between 1999 and 2005, according to the Recording Industry Association of America, a trade organization. What that precipitous drop indicated by the figures doesn’t reveal is that this trend is turning many record stores into haunts for the gray-ponytail set. This is especially true of big-city stores that stock a wider range of music than the blockbuster acts.

“We don’t see the kids anymore,” said Thom Spennato, who owns Sound Track, a cozy store on busy Seventh Avenue in Park Slope, Brooklyn. “That 12-to-15-year-old market, that’s what’s missing the last couple of years.”

Without that generation of buyers, the future looks bleak. “My landlord asked me if I wanted another 10-year lease, and I said no,” Mr. Spennato said. “I have four years left, then I’m out.”

Since late 2003, about 900 independent record stores have closed nationwide, leaving about 2,700, according to the Almighty Institute of Music Retail, a marketing research company in Studio City, Calif. In 2004, Tower Records, one of the nation’s largest chains, filed for bankruptcy protection.

Greta Perr, an owner of Future Legends, a new and used CD store on Ninth Avenue in Hell’s Kitchen, said that young people never really came back to her store after the Napster file-sharing upheaval of the late 90’s; she has responded by filling her windows with artists like Neil Young and Bruce Springsteen. “People come in and say: ‘I remember when I was 20, Steve Miller’s second record came out. Can I get that?’ ” she said.

Industry statistics bear out the graying of the CD-buying public. Purchases by shoppers between ages 15 and 19 represented 12 percent of recorded music in 2005, a decline from about 17 percent in 1996, according to the Recording Industry Association. Purchases by those 20 to 24 represented less than 13 percent in 2005, down from about 15 percent. Over the same period, the share of recorded music bought by adults over 45 rose to 25.5 percent, from 15 percent.

(The figures include CD’s and downloaded songs, with CD’s still an overwhelming share of the market in recorded music, 87 percent, in 2005.)

The dominance of older buyers is especially evident at smaller independent stores in metropolitan areas, where younger consumers tend to be more tech-oriented and older music fans tend to be more esoteric in their tastes, said Russ Crupnick, an analyst with the NPD Group, a market research firm.

At Norman’s, which is 15 years old and just around the corner from New York’s epicenter of punk, St. Marks Place, shoppers with nose rings and dewy cheeks are not unknown. But they may only be looking to use the automatic teller machine. A pair of teenagers — he with ink-black dyed hair, and she in ragged camouflage shorts — wandered in one evening recently and promptly froze in the doorway, stopped in their tracks by an Isaac Hayes cut from the 70’s.

They had the confused looks of would-be congregants who had stumbled into a church of the wrong denomination; they quickly shuffled off. Most of Norman’s other customers were old enough to remember eight-track tapes. Steven Russo, 53, for instance, was looking for jazz CD’s. Mr. Russo, a high school teacher in Valley Stream, N.Y., said that he values the store for its sense of camaraderie among cognoscenti as much as its selection. “It’s the ability of people to talk to people about the music, to talk to personnel who are knowledgeable,” he said.

Richard Antone, a freelance writer from Newark whose hair was flecked with silver curls, said his weekly trip to the store is a visual experience as well as an auditory one. “I remember how people admired the artwork on an album like ‘Electric Ladyland’ or ‘Sgt. Pepper’ as much as the music,” he said.

The lost generation of young shoppers — for whom a CD is a silvery disc on which you burn your own songs and then label with a black marker — will probably spell doom for Norman’s within the next five years, said Mr. Isaacs, the owner. Several of his downtown competitors have already disappeared, he said.

Some independent owners are resisting the demographic challenges. Eric Levin, 36, who owns three Criminal Records stores in Atlanta and oversees a trade group called the Alliance of Independent Media Stores, representing 30 shops nationally, said that businesses losing young customers are “dinosaurs” that have done nothing to cater to the new generation. Around the country, he said, shops like Grimey’s in Nashville, Shake It Records in Cincinnati and Other Music in New York are hanging on to young customers by evolving into one-stop hipster emporiums. Besides selling obscure CD’s and even vinyl records, many have diversified into comic books, Japanese robot toys and clothing. Some have opened adjoining nightclubs or, in Mr. Levin’s case, coffee shops.

“Kids don’t have to go to the record store like earlier generations,” Mr. Levin said. “You have to make them want to. You have to make it an event.”

But diversification is not always an option for smaller stores with little extra space, like Norman’s. Mr. Isaacs’s continued survival is due in part to a side business he runs selling used CD’s on Amazon and eBay. He buys them from walk-in customers who are often dumping entire collections.

Unlike the threatened independent bookstore, with its tattered rugs, dusty shelves and shedding cats, indie record stores in danger of disappearing do not inspire much hand-wringing, perhaps because they are not as celebrated in popular imagination as the quaint bookshop. (Record geeks can claim only “High Fidelity,’’ the book and movie, as a nostalgic touchstone.)

Still, the passing of such places would be mourned.

Danny Fields, the Ramones’ first manager, points out that visiting Bleecker Bob’s on West Third Street in the late 70’s was “like experiencing the New York music scene” in miniature — it was a cultural locus, a trading post for all the latest punk trends. “Dropping into Bleecker Bob’s was like dropping into CBGB’s,” he said. (You can still drop into Bleecker Bob’s.)

Dave Marsh, the rock critic and author of books on popular music, noted that rockers like Jonathan Richman and Iggy Pop honed their edgy musical tastes working as record store clerks.

“It’s part of the transmission of music,” said Mr. Marsh, who recalls being turned on to cult bands like the Fugs and the Mothers of Invention by the clerks at his local record store in his hometown, Waterford, Mich. “It seems like you can’t have a neighborhood without them.”

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Article List

November 21, 2013 - New York Times - Records Are Dying? Not Here

March 27, 2013 - Glendale News-Press - It's a matter of record: Burbank's Atomic Records and Backside

December 30, 2012 - Detroit News - As one record shop closes, vinyl music plays on in another

April 20, 2012 - Boston.com - New vinyl album releases give record stores a kick

November 20, 2011 - Salon.com - In an iTunes age, do we need the record store?

June 9, 2011 - NJ.com - Curmudgeon Records closes its doors for good

April 16, 2011 - Wall Street Journal - One-Day Record-Store Revival

February 1, 2011 - Charlottesville News & Arts - Plan 9 Changes Location

August 13, 2010 - The Tennesean - Anita Wadhwani: Nashville indie record stores' sales spin in right direction

January 3, 2010 - Delaware News Journal - Delaware music shops get creative to compete with downloads, chain music stores

September 24, 2009 - Los Angeles Times - L.A. independent record shop is still in a groove

August 20, 2009 - CNN Money - You can make money off online music

June 14, 2009 - New York Times - Retailing Era Closes With Music Megastore

May 13, 2009 - Medill Reports - Resurgence in vinyl helps record store in recession

April 26, 2009 - Los Angeles Times - In a digital age, vinyl albums are making a comeback

April 18, 2009 - Charlotte Observer - Record stores band together

April 17, 2009 - Detroit News - Record Store Day spins profits and good beats at Metro Detroit shops

April 17, 2009 - Associated Press - Record Store Day celebrates indie retailers

April 10, 2009 - Detroit News - Street Corner Music moving to Oak Park plaza

April 10, 2009 - Toledo Free Press - New record store shakes up Adams Street

January 8, 2009 - OC Register - Closing date for Virgin Megastore at The Block

October 28, 2008 - Reuters - AC/DC back in "Black" with global smash

September 23, 2008 - Chicago Daily Herald - Independent music stores haven't yet disappeared from suburbia

June 23, 2008 - New York Times - For Tom Petty Fans, the True Sound of Vinyl, Also Captured on a CD

April 19, 2008 - Lafayette Journal Courier - For some, record stores live on

April 19, 2008 - New Jersey Star Ledger - It's Record Store Day. Play it again, Sam!

April 18, 2008 - New York Times - Record Stores Fight to Be Long-Playing

April 18, 2008 - Dallas Morning News - Retailers hope Record Store Day turns up volume at mom-and-pop shops

April 16, 2008 - Timeout New York - Platter Up

December 27, 2007 - Los Angeles Times - Virgin Megastore to close shop

December 16, 2007 - New York Times - For a "Dinosaur," an Exuberant Second Life (Looney Tunes Reopens)

December 3, 2007 - Detroit Free Press - The same old song: Music store closing

November 7, 2007 - Washington Post - Eagles soar past Britney to top of charts

November 4, 2007 - The Ledger - Two Young Entrepreneurs Unafraid of Risk of Going on Records

August 20, 2007 - Billboard - Almighty Taps Hans As VP

June 29, 2007 - ABC News - Long Live the Record Store

June 28, 2007 - Orange County Weekly - Locals Only

June 13, 2007 - Reuters - McCartney's Starbucks album heats up U.S. charts

June 9, 2007 - Billboard - Commentary: Retail Recovery

May 9, 2007 - Columbia Free Times - High Fidelity

March 22, 2007 - NARM Awards - Almighty Retail Named NARM Related Supplier Finalist For Third Consecutive Year

March 16, 2007 - Chortler - Shout! Factory Has Revamped Its Website

March 9, 2007 - PhillyBurbs.com - Internet killed the record store?

March 4, 2007 - Sacramento Bee - New groove for Solomon

February 28, 2007 - USA Today - Exclusives aim to pull music fans into stores

February 28, 2007 - New York Newsday - Latin record shops thrive despite changes in music business

February 23, 2007 - Montpelier Bridge - Buch Spieler Sails On Despite a Music Industry Decline

November 20, 2006 - Austin 360 - In Austin, Niche Indies Rule

October 20, 2006 - Sacramento Bee - Tower brand could survive

October 15, 2006 - Pittsburgh Tribune-Review - Tables have turned on record stores

October 14, 2006 - Sacramento Bee - Small labels lose valuable ally in Tower

October 6, 2006 - Desert Sun - Record Alley remodels

September 27, 2006 - Music & Copyright - Niche Marketing of CD albums continues to rise in the US and Physical Sales overall decline

September 22, 2006 - CNN.com - Indie stores confront a new era

September 19, 2006 - New York Newsday - 34 years, and that's not all, folks

August 18, 2006 - The Roanoke Times - Plan 9 Music puts new spin on 5 Record Exchange stores

August 3, 2006 - The Hollywood Reporter - Nervous music retailers face hazy digital future

July 16, 2006 - New York Times - The Graying of the Record Store

July 13, 2006 - Rolling Stone - The iTunes Holdouts

July 11, 2006 - Roanoke Times - Record store's "last dance"

July 5, 2006 - Port Townsend and Jefferson County Leader - Quimper Sound moves, expands to change with times

June 6, 2006 - Billboard - NARM Nominations Announced

May 10, 2006 - Detroit MetroTimes - Out of the Groove

March 18, 2006 - Billboard - Indies in a bind

January 16, 2006 - Los Angeles Business Journal - Slipped Discs

January 6, 2006 - Los Angeles Times - Indie record stores doing slow fade out

December 26, 2005 - Los Angeles Times - The Music Stops for Indie Shop

December 1, 2005 - Rolling Stone - Fall Sales Dry Up

October 13, 2005 - Desert Sun - Music snobs rejoice: Independent record stores still thrive in desert

September 12, 2005 - Salt Lake Tribune - Twilight for Starbound Records

August 18, 2005 - New York Post - Oldies are now singing a new tune - Music stores go digital

July 2005 - Rolling Stone - Record Biz Still Sinking

June 18, 2005 - Billboard - NARM Noms Announced

March 21, 2005 - CMJ - Hart of the Matter

February 16, 2005 - MSN - Genius Loves Company

October 12, 2004 - Rolling Stone - Wal-Mart wants $10 CDs

July 10, 2004 - Billboard - Almighty Institute To The Rescue

January 14, 2004 - Creative Loafing Charlotte - Manifest Destiny

December 29, 2003 - New York Times - on the rise of mass marketers

November 13, 2003 - Rolling Stone - Best Buy snags rights to band's new DVD

October 9, 2003 - USA Today - Best Buy wins sales rights to Rolling Stones DVD box set

October 6, 2003 - Reuters - Stones Paint It Black For Retailers

May 31, 2003 - Billboard - Retail Track

May 9, 2003 - Hits - Rerap





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